Many companies think about working with patients on shaping input to new product launches. Sharing patient stories internally can be really useful and help employees to develop a detailed understanding of the experience of life with a particular condition.
What the ABPI Code says
In terms of compliance, a new product launch is no different to any other activity, and the ABPI Code applies in exactly the same way, with all the same guidelines and rules, for example around promotion, information, agreements and events.
Patient organisations are naturally keen to learn about new developments in their areas, but again, care has to be taken with ensuring that any information shared reactively is not promotional, or for a promotional purpose. (See Clause 26.2 of the ABPI Code for more detail).