Samantha Barber is CEO of Gene People, a charity that provides support and information to those affected by genetic conditions and their families, and to condition-specific support groups. Prior to Gene People, Samantha was Joint Interim CEO of the Tuberous Sclerosis Association, and Interim CEO of the Batten Disease Family Association.

A charity sector lifer, Samantha has worked with a range of charities both as an executive and trustee. She has interests in health, housing and heritage. Currently, she is a trustee of the Royal Air Forces Association, and board member for RAFA Housing.