All too often, patients in the UK do not know enough about their medicines, have difficulty
finding more information and are confused by the complexity of the material they do find.
In conjunction with other partners - in particular, the Ask About Medicines (AAM) initiative
- the ABPI and the UK-based pharmaceutical industry have been working on a variety of schemes
to address this issue. In particular, a report published jointly by the ABPI, Diabetes UK and
AAM showed that the majority of the 2m people diagnosed with diabetes in the UK are unaware of
the dangers of not managing their condition properly. A report found that there are significant
missing pieces of information for patients about their diabetes. This video gives one patient's
point of view of the delivery of medicines information in the UK. It is a fascinating insight
into the issue.
Please note it may take a few seconds for the video to begin playing.
For further information, please contact:
Richard Ley (work) 020 7747 1410 (mobile) 07715 169727
