ABPI Chief Executive Stephen Whitehead answers commonly asked questions about clinical trials.
01:02 – Why do pharmaceutical companies run clinical trials and not an independent body or the NHS?
02:08 – Why isn't it a requirement to publish results from both successful and unsuccessful trials?
03:17 – Why do you still bury data to make medicines appear more effective or safer than they are?
04:34 – Why do you still compare medicines against placebo rather than the most effective competitor?
05:57 – How can you justify 'cherry-picking' of data?
06:28 – What is the role of marketing within the pharmaceutical industry and how is this regulated?