Gone is the old benzene ring, so reminiscent of the chemical industry and a little bit old-fashioned.
Our new brand reflects the modern, vibrant organisation that we have become, a trusted and collaborative partner in the healthcare decisions of today and tomorrow. The tree is based on a grid system, with smaller shapes all coming together to create one larger image – this reflects the concept of collaboration, or the whole being stronger than the parts, which is important for an association like the ABPI.
We are working hard to represent our members, whose medicines bring life to patients and who are constantly striving to bring new molecules to life as new medicines, making sure that physicians and patients in the UK can continue to benefit from innovative new treatments.
Our brand and office launch took place on 12 July 2011, see some photographs from the event.