Each year we support a different charity in the run up to Christmas. This year we have chosen Crisis, the national charity for homeless people.
They are dedicated to ending homelessness by delivering life-changing services and campaigning for change.
This year marks the 40th anniversary of their Crisis at Christmas appeal, which provides food, companionship and essential services to over 2,500 homeless and vulnerably housed people in temporary centres across London.
Instead of sending Christmas cards, we have produced an animated e-card which you can view below.
All of us at the ABPI wish you a Merry Christmas and a Happy New Year.