Greg Anderson presented 'MMIP and the opportunities to engage the packaging technology sector'. Greg highlighted the importance of the imminent introduction of serialisation and challenged the packaging industry to look at the potential innovation that could be build from this platform. He highlighted also that early partnership with Pharma regarding new Advanced Medicines and Advanced Therapies could bring benefits to all. After all, personalised medicines will need personalised packaging. Shorter runs will create different ways of working and production flexibility will be more important and the use of more digital tools will become more prevalent. The fact that the patent box applies to packaging was also discussed and pack innovators encouraged to join our LinkedIn page.