Publication date: 04/01/2012
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The code regulates the advertising of medicines for prescription to health professionals and administrative staff. It also covers information about prescription only medicines made available to the general public.
The 2012 code will come into effect on 1 January 2012 with a transitional period between 1 January 2012 and 30 April 2012. During this time no promotional material or activity will be regarded as being in breach of the code if it fails to comply with its provisions only because of newly introduced requirements.
There are different transitional provisions for Clauses 17.2 and 23.8. Details are given in the supplementary information for those clauses.
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