The survey shows that, of the journalists surveyed, 92 per cent rate the ABPI's press relations as good, a substantial increase over the previous year.
The journalists are also favourably disposed towards the ABPI itself, with a favourability score of 96 per cent, and no negative opinion expressed. According to the report, journalists' opinions are now at an all-time high: ahead of all leading pharmaceutical companies and well ahead of comparable trade associations.
The ABPI's press relations are "noted for being proactive, reliable, being willing to comment on issues…and good at providing access to senior people", according to the report.
"We put a great deal of hard work into communicating with journalists, building on a basic policy of never saying 'no comment'. With the pharmaceutical industry very much in the news, it is important to have relationships with the media that are founded on trust and accessibility," said Richard Ley, Head of Media Relations at the ABPI.
The Ipsos MORI survey was conducted among 24 journalists working for national newspapers and agencies as well as specialist press. The fieldwork was conducted between May 10 and June 12, 2006 in face-to-face interviews.
For further information, please contact: ABPI Press Office 020 7747 1410